The Performance view for a job in Storykit allows you to see view counts and, most importantly, the retention graph for the different videos that are attached to a job.
The Performance view
There are two main things that you see on the performance view that you find on the Overview tab and "Performance." The first is the total view count for all published or patched videos for a job, and the second is a retention graph for each video.
The view count both shows a total number of views for all channels and posts and publishings – and view count per platform. It also shows an average completion, both aggregated and per platform.
The view count is how many views the video has, and the average completion is a calculation that takes shows how far into a video (on an individual level or aggregated) the average viewer has watched.
The retention graph displays a chart of what share of viewers is still watching a video at a certain point along the timeline. The length is expressed as 0-100% on the x-axis, and the percentage of viewers is 0-100% on the y-axis.
We also display the different areas of Slide Intention (read more in this article) in the retention graph, making it a lot easier for you to get a quick understanding of how the messaging in your video is performing.
Add distribution post for data collection
When you publish a video through Storykit – this is done by adding your Facebook and/or Youtube accounts in your Client Settings – it will collect data automatically.
If you publish or post your video directly on the platform or with another tool, you can patch Storykit with this post id and let the tool start collecting data. To do this, you also have to have your accounts authenticated in Storykit.
This is done by clicking "Add distribution post" from the Performance view and following the steps for this.
- Choose a platform: Only Facebook right now.
- Select what account the post is made from in the dropdown.
- Select which storyboard this video refers to.
- Select which full render video is the one you have used in your post. They will be displayed with the time code for the render so that you can find the correct version. Only full renders are displayed in this list.
- Paste the link to the post on the platform and add that.
If the post validates, meaning that you have all the information correct, Storykit can now start collecting and displaying data for that post. You can add multiple posts for every job, of course.