New times require new tools. Story Engine, a unique content creation platform for social media, helps professional content creators tell great stories with effect.
Social platforms are taking over our lives. Seriously - total time spent on social media beats time spent eating and drinking, socializing, and grooming. This means that putting social media in your marketing strategy is not a cute add-on anymore, it's a necessity.
👉 Every story is on its own
In the competitive social feeds, brand and context are less important and every story has to deserve its own place and attention.
👉 Gut feeling is not enough.
Social media is such a complex context that one person’s routine and gut feeling is no longer enough. We need a more structured way to collect data and insights and feed it back into the whole organization.
👉 Good content = cheap distribution
In social feeds, distribution costs vary according to the quality of your content. This means it’s cheap to distribute good content - and expensive to distribute bad content.
➡️ Story Engine
Story Engine was built on the premise that consumption of content is shifting to distributed social platforms, like Youtube, Facebook, Instagram, email and messaging clients. Working primarily outside of an owned and operated property requires new tools and processes for the editorial room, where the challenge is creating great content and actively reaching the right audience for that content.
In a media landscape where distribution monopolies no longer prevail, increasing demands for quality are put on every individual piece of content. There is no room for irrelevant, or ”page-filling” content in a ruthlessly competitive distribution system of social feeds, search algorithms, and content partnerships.
Core to this new reality is:
👉 Understanding why a certain story performs well, and
👉 Being able to use these insights in creating new stories. With Story Engine content creators has the best tools to do that.