Defining your idea is a crucial part of the Story Engine workflow. This is where you tell the platform what your story is about, and then the platform will guide you by giving you precise recommendations on how to tell every single story in the best way.
Using KIT Core is a great way to structure ideas and insight and when you've gotten used to the process you will wonder how you could ever do without it :)
1. Defining your idea - what is the nature of the subject matter?
The first step of the input process is to define your idea. This is extremely important to be able to compare things that might seem completely different, and also to separate ideas that seem to be the same. We define:
2. Basic settings - what kind of job are you producing?
The next step is to define what kind of job you are working with. You will define:
- Job type (even though you've probably already made this choice back when you started creating your job)
3. Defining your commercial intent
If you are creating commercial content your commercial intent is crucial. What do you want to achieve with this specific job? And the answer is of course always: "I want to achieve everything"! But achieving everything at once is impossible and in this step, you need to choose between:
- Action (if you want users to do something, e.g buy or download something, send a request or other)
- Awareness (brand building, explaining the context, getting a message out)
- Impact (if you want to make a splash, achieve some kind of virality)