What is a ”News Story”?
Look at a news story as the format of choice when you really do have something new to share. To communicate this, you need to do all or at least some of the following – and likely in this order:
- Tell the news
- Define what is new
- Communicate why this matters
- Validate the importance by statements
A news story would have a looser structure than a listicle, for example, but there are some guiding principles you could start with – and the template in Video Studio relies on that, where we've added slides to get you thinking about how that story could be formed.
One of the guiding principles you should have when creating a news story is that regardless how much or little of a video that a viewer consumes they should have gotten the gist of the story. So try and tell the story as straightforward as possible, with the most important information first – what is called the "inverted pyramid." Because what you want is that the viewer is satisfied with the "content experience" almost regardless of how they chose to consume it. Always think of it as a service more than a way to get people to stay longer – so that can and should start with the messaging that goes with your video on different platforms.
So let that way of thinking reflect every aspect of your video, from the title to the outro. Tell the newsworthy stuff in the title, if you have one. Present the news as soon as you can – then let the people who feel it's relevant know more by staying around. But at least you'll have delivered the news as efficient as possible.
When should you use a ”News Story”?
Any time you feel that you can frame something that you need to communicate in a newsworthy way, for instance:
- A new product/service/event or a substantial upgrade to one
- Political or societal changes that need to be communicated
- Actual news events – things that happened.
- Significant corporate information: Results, staffing changes and so on
What's in the template
The template is built up of four "main parts" that you can use as guides to build your story.
Reveal: So use a short part, in the beginning, to intro what the actual news is – before you get into what this news means. So, if possible, try and tell the news as straightforward as possible. This will hedge a lot of issues with people not understanding what they just saw.
Context: Then try to contextualize the news by getting into the context in which this news matter – and work to underline this with some kind of statement, either from your organization or from someone who is trustworthy to speak for and about this context.
Background and problem understanding: The news and importance are in many ways already delivered by now, which is good. But for the ones still watching it's time to re-iterate back and dig a bit deeper into what the background of the news is: Why did things move in this direction, what events preceded this, what actions had to be taken to reach this point? And if this is a planned news release, this would be the time to show off an understanding of what is solved or bettered by this news happening. What are the problems it solves?
This part will also be helped by an attributed quote, either direct or as a reference to already published content.
Next steps: If you want to build even more knowledge for the viewer, you can add more context and put this news in relation to what happens next. How will affect future events, what can come out of this in the long run, are there any more structural changes that this will yield and so on? Use this section to build even more "leadership" and to show the viewers that you are capable of having this discussion that encompasses both the news event in itself and the surrounding discussion.
Outro: Send the viewer off the right way.
Even if we present the template like this – experiment, sometimes the news will lend itself to another type of dramaturgical setup. But it's beneficial to think about the presentation in these types of terms.