What is a ”Quick Statement”?
Sometimes it makes sense to just inform or re-inform about something from your business or operation. This could take a few different forms and have a few various reasons. So let's explore it a bit.
A key point with this kind of template is that it's part of something that the viewer is (or should) already be aware of, so it will get straight to whatever point you're trying to make. This kind of video is, so to speak, "in the process" and that's why you should treat it quite differently than if it's a news story. In this case, you're a part of an ongoing discussion, whereas with a News Story you are hopefully starting the discussion.
- Active communication
You could – and perhaps should – use this kind of communication as snippets of an on-going process. It could be a daily reminder of the attributes of a new product or a new service. Or an existing service or offer, that gets mirrored through different customer segments. Or it could be a way to display various aspects of your organization: Your experts and key players could be the subjects of a line of movies where they weigh in on an issue. Or you could have a planned-out communication plan that can be reinforced by the smart use of video.
- Reactive communication
There isn't too much difference in how the movie is constructed if it's responsive instead of active – it's the reason for creating and publishing it that differs. This could be an answer to a direct question that exists in the current debate, or it could be correcting a rumor that flows around. There are many reasons and opportunities to reach out and communicate if you remove the time and cost for doing it.
When should you use a ”Quick Statement”?
Well, as we've already touched on – whenever you feel that you have something to add to an on-going discussion or issue. Whether or not that issue is something you have created yourself or it it's something that others are discussing.
But the main thing here is that you should use it often and on many occasions – because you already have all the information an all the assets. Don't be afraid to jump into a conversation that's already on-going.
What's in the template
Initial statement: Get right into the action with a quote – or if you have another type of statement, you could use a Simple Text Divider or a Duoline to create some kind of effect. Make it quick and efficient.
Further information: A short segment of "quick contextualizing" under the concept "as you all know…" or "recently…" or "concerning current events…". Whatever the issue may be – latch on to it and give a reason for your statement. That could be correcting something or answering something, busting a myth or a plentitude of other reasons.
Second statement: Try to re-iterate the point you're making slightly different. Create that one-two punch of facts or insight by showing that you have more to communicate.
Wrap-up and outro: Tell the viewer that they always can come to you for more information or why you have more information on the matter. Think "branding" here. Give the viewer a reason to come back.