What is a ”Listicle Story”?
Look at this as a very structured way to address a topic or issue, to break it down into clearly delineated and very digestible chunks. The listicle format can serve dual purposes: both to make a specific issue easier to understand and also, by its design, make people stay longer because of the "list character" of the movie. A sequence of numbers both show the boundaries of a movie and create logical segues between different parts. They come with built-in cliffhangers, more or less.
You should try to make the listicle at least five parts long, shorter than that and that story could probably be told in another way. But, hey, try with three regardless. You could – or should – also give away the number in the intro so that it's "Five things about…" or "Seven reasons to…" or something along those lines.
A good listicle gives away the scope of things from the start: The viewer should know what they will get "X things about…" a certain subject. And that could be "X things" they "didn't know" or that are "new" or "surprising" or some other meaning to them. The best listicles have a well-defined scope, a precise subject AND an exciting reason for just these facts or statements.
When should you use a ”Listicle Story”?
There are a few reasons to use a listicle – and you can probably come up with a thousand more:
- To create an easy-to-digest version of a more fact-heavy subject.
- To create an even more pronounced story arc with discrete steps.
- To present an actual list.
What's in the template?
Intro part: Use this part of the template to give context to the list, or some kind of extended intro. If you feel that no introduction to the list is necessary then remove the slide after the intro.
List part: These are the actual list points. Every segment starts with a "Listicle Number" and then hold a couple of explanatory slides. Feel free to play around with the number of explanatory slides and the types you're using. The fewer, the better will probably hold true.
Outro: It always feels good to end with an outro – even if many viewers have left by this stage.