What is a ”Facts & Figures Story”?
A "Facts & Figures Story" is a great choice when you want to hone in on specific details of your offer or your story – use it as sort of a looking glass when viewing your entire narrative on an issue, whether it's a product, an offer or some other form of storytelling.
These details are of the kind that is easy to present in list form or as actual numbers, so the viewer should never doubt the factual content of one of these movies.
Not to be confused with a "Quick Statement" – the "Facts & Figures Story" should almost never be reactive, it should be a part of an on-going narrative and highlight a specific part.
You could view these types of stories as "deep-dives" into a subject and use them as parts in a more extended sequence of stories on the issue, so keep them very on-point and try to resist the urge of cramming too much general information into them.
But what you could – and should – do whenever possible is to contextualize these facts and figures, make comparisons or present them in exciting ways.
When should you use a ”Facts & Figures Story”?
A great way of finding the use for this – or rather the need for it – is when you feel that you are forced to remove details from a more all-encompassing movie such as a "News Story" or "Listicle." These details are an excellent basis for a story of this shorter and more focused kind.
But you shouldn't be limited to using these types of stories just as parts of a bigger on-going narrative. Use them whenever you have something interesting to share – and that something can be expressed as facts or figures, in number or list form.
What's in the template?
Intro and fact reveal: Get right into the thick of it by "show and tell" – reveal the fact item straight away. If you use an intro slide (which you don't have to), you should establish the fact that this movie will revolve around one specific item. So intro titles like "The NNN that changes everything" or "Why a NNN matters more" – establish the fact item as a definite article. This readies the viewer for what the movie is about.
Contextualization: Use a few slides to explain this fact item in context: why does it matter, what is it, how does it compare and so on? Make sure you don't miss an opportunity to connect this to a bigger story – but resist the temptation always to tell the whole story, that will only make people exhausted.
If you can get a quote in here - that will only make it better.
Outro: Do latch on to the movie's theme in the outro. And inform if there are other parts that the viewer also should consume.