The "Callout – Type" slide type is made for one-word or short phrases that you want to make pop in the general flow. This slide has a type-on/type-off behavior centered horizontally, so the text "grows" from the middle out towards the edges and then back into the center.
All the callouts slides have a similar function, so this first part applies to them.
The callout concept presents an opportunity to shift tempo in a video, emphasizing a word or short phrase.
All the callout slides are built to look great as standalone slides, just popping on a word or two. But they are built so you can chain them together by repeating words on multiple slides and controlling the animation patterns to build cool combinations.
They are also very compatible with each other even with full animations on – so stacking multiple callout slides of different types after one and another looks great. So if you take some care into your scaling and position settings, most of these will play nice together.
These slides work well with heavy styling and animation – as you can see in the examples.
In the example movie here, you can see many combinations and usages of the different slides. But remember that these work best when used as a little spice in a script. Or as a cool intro option. Or in a short, attention-grabbing thumb-stopper for a social media flow.
Usage and Behavior
The Callout slides all have a very limited text affordance, it's set in the Huge typography and holds 15 characters. This is very much to emphasize that they are mainly one-word slides.
You can also affect the "Text Scale" (not visible in preview) up to 200%. This means that the text will scale to max 200% of its original size, and as much as will fit.
You can set the animation in and out to on or off – other than that; it's very much set and forget for this one.